Monday, May 12, 2008

When Less is More – What we can learn from Great Cartoonists

Cartoonists ply their craft under an almost similar set of constraints as advertising. The real estate is limited. The brief is to grab attention, get the message across and while doing so engage, educate and at times leave a lasting imprint on the mind of the audience.

So my advice to all aspiring advertising professionals: bone up on all the great cartoonists.

They know how to synthesize complex and varied themes into communication that’s concise and relevant. As this brilliant cartoon by Pulitzer Prize winner Michael Ramirez aptly demonstrates. Look and Learn. This is effective communication at its leanest, meanest best.

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