Ads analysed, topics discussed, tips shared, branding demystified. This blog is for everyone who loves advertising and especially for aspiring copywriters. Updated with annoying frequency.
Wednesday, May 7, 2008
Nice Build up and a different perspective- How misdirection works as a device
In this ad (YouTube Video below), the key lies in the selection, personality and aggrieved tone of the key character. This helps keep you slightly astray of the intent of the ad till the final moments.
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