Thursday, May 8, 2008

Can A Picture become the communication message?

In certain contexts, yes.

For instance, if you want to show that on a hill road there is a danger of landslide, a picture/illustration is better.

When reduced to the functionality of an icon say the 'Men' and 'Women' signs for restrooms words at best play a suplementary role.

At the level of the brand, at times the picture itself becomes so iconic words become irrelevant. For example: 'Marlboro Country'.

In the normal context though a mix of picture and content is the best way to communicate. 

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