Nothing is wrong. Yet everything is.
What is in a name? A writer of repute once asked. In marketing, everything.
Roll it off your tongue. Imagine yourself as the end user a mid-30’s, middle-class house wife. How do I say this name, she thinks: We well, Be well, Bhi Well, Vee Well…will the smart looking shop assistant snigger if I get it wrong.
Why take the chance? Lux, please!
Sometimes, companies spend zillions of monies on research, R&D, retail.
And forget something as basic as the phonetics of a brand name.
After all, there is a reason why Reema Lamba changed her name to Mallika Sherawat, Yusuf Khan to Dilip Kumar, Alwarpettai Aandavar became Kamal Haasan.
Because, if the name ain’t right. Nothing is.